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Past Show

General Information

Title
Seoul IntĄŻl Seafood Show 2016 (3S 2016)
Period
April 06th(Wed.)~ 08th(Fri.), 2016
Venue
Coex Hall B, Seoul, Korea
Sponsored by
Ministry Of Ocean And Fisheries
Korea Fishery Trade Association
Korea Chainstores Association

Exhibition Details

9 Autonomous regional goverments
Incheon, Busan, Jeju, Gyeonggi, Gangwon, Gyeongnam, Gyeongbuk, Jeonnam, Jeonbuk, Chungcheongnam-do
Public Enterprises
Korea Fisheries Association, Korea Fishery Trade Association, National Fisheries Research & Development Institute, Korea Fisheries resources agency, National Federation of Fisheries Cooperatives, Korea Maritime Fisheries New Intellectual Association, Korea Federation of Inland water culture
Major Private Enterprises
Dongwon Industries Co.Ltd.,Grandball Co.Ltd, National Federation of Fisheries Cooperative, Chungha Machinery Co.Ltd
Overseas
13 Countries (Japan, Taiwan, Thailand, India, China, Vietnam, Ecuador, Senegal, Poland, Indonesia, Sri Lanka, Mexico, Bulgaria)

Show Analysis

2016(Total:18,357)

2015(Total:17,172)

Number of visitors
  • 1st day2016 - 6,303/ 2015 - 5,909
  • 2nd day2016 - 6,729/ 2015 - 5,743
  • 3rd day2016 - 5,325/ 2015 - 5,520
Analysis of visitors
  • Domestic buyers2016 - 5,703/ 2015 - 5,411
  • Domestic visitors2016 - 12,214/ 2015 - 11,335
  • International buyers2016 - 202/ 2015 - 202
  • International visitors2016 - 55/ 2015 - 68
  • Press2016 - 183/ 2015 - 156
Groups of buyers

Total : 5,905

Groups of buyers
No Category Number of people
1 Distribution enterprise 1,784
2 Fisheries processor 1,302
3 Export and import trade 1,203
4 Chef or Dietitian of Hotel/food service facility 475
5 Department store/mart/home shopping 402
6 Restaurant 237
7 Government/Association/Society 198
8 Providing food material 192
9 General Company (and the other) 112
Categorization of position

Total : 5,905

Groups of buyers
No Category Number of people
1 Executive 1,245
2 Sales/Marketing 1,152
3 Purchaser/Buyer 1,429
4 Research/Development 602
5 Advertisement/Promotion 442
6 Production/Production Management 399
7 Quality Assurance 170
8 Etc 466
Visitor interest

Total : 18,357

Visitor interest
No Category Number of people
1 Processed seafood 5,360
2 Fresh/Chilled seafood 2,662
3 Frozen seafood 2,533
4 Live seafood 1,469
5 Franchise 496
6 Dried seafood 477
7 Smoked seafood 404
8 Attending Seminar 312
9 Processing Machinery and equipment 311
10 Marinated/Salted seafood 257
11 Etc 4,076

Survey results and analysis from exhibition

1. What is your purpose to attend the exhibition?
  • To promote brand 45%
  • To meet new buyers 23%
  • To launch new products 17%
  • To request by supporters 8%
  • To sale on site 7%
  • Others 0%
2. How does it help?
  • To promote new products 21%
  • To find new buyers 26%
  • To improve its image 16%
  • To find new markets 30%
  • Others 0%
3. Satisfaction of overall exhibition
  • Excellent 15%
  • Very good 49%
  • Good 32%
  • Poor 2%
  • Dissatisfaction 2%
4. Do you participate in the next year?
  • Yes, Bigger scale than this year 14%
  • Yes, Same scale on this year 72%
  • No 10%